• What It Is:

• Brands collaborate with creators by offering free products or services in exchange for content creation. No monetary payment is involved to creators.

• How It Works:

  • Brands share their product/service with influencers.

  • Influencers create authentic content (posts, stories, or videos) promoting the brand.

  • Cost-effective and perfect for small to medium-sized campaigns.

• Why Choose This:

  • Low upfront costs.

  • Builds organic brand awareness.

  • Enables brands to engage micro and nano influencers effectively.

Costing for Barter Campaigns

Instagram Barter Campaigns

• 100 Creators: ₹249 per creator

• 500 Creators: ₹149 per creator

• 1,000+ Creators: Flat ₹99 per creator

• Average Following Per Creator: 4,000 followers

Youtube Barter Campaigns

• Additional Cost: ₹50 per creator (added to Instagram barter pricing)

• What It Is:

• Traditional influencer marketing campaigns where influencers are monetarily compensated for promoting a brand.

• How It Works:

  • Brands collaborate with creators based on their niche, audience, and pricing.

  • Influencers deliver high-quality branded content in line with the campaign brief.

  • Includes deliverables like Instagram Reels, YouTube videos.

• Why Choose This:

  • Guaranteed premium content from experienced creators.

  • Access to macro, celebrity, and industry-specific influencers.

  • Targeted reach to your ideal audience.

Costing for Paid Campaigns

• Our Fee: We charge 10% of the total campaign budget.

• How It Works:

  • Example: If a creator charges ₹10,000 for an Instagram Reel or YouTube Short, we will charge just ₹1,000 for facilitating the collaboration.

  • This ensures transparent and affordable pricing for brands.

  • No minimum creator requirement—flexibility to work with as many or as few creators as needed.

• What It Is:

• High-quality content created by everyday users and influencers showcasing your product/service, designed to be used for paid ads, social media, or branding purposes.

• How It Works:

  • UGC creators deliver photos, videos, testimonials, and other engaging content.

  • Content is exclusively owned by the brand for distribution.

• Why Choose This:

  • Authentic and relatable content that resonates with audiences.

  • Great for boosting ad performance across platforms.

  • Cost-efficient for creating diverse content libraries.

Costing for UGC is very different from barter & paid campaigns. Costing can only be finalised after understanding the requirement of the campaign.